Monday, February 27, 2017

                                                                     Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as local listings are shown and ranked based on what the search engine considers most relevant to users. 

                                                                       SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

1. How Search Engines Work:-

                                                  The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. 

                                                              This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawlingindexingprocessingcalculating relevancy, and retrievingFirst, search engines Crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. 

                                                              Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two. What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. 

                                                              If they are not viewable, they will not be spider, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

 2. Differences between the Major Search Engines:-

                                                                    Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. 

                                                                   There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.


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